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The Resource The billion dollar game : behind the scenes of the greatest day in American sport : Super Bowl Sunday, Allen St. John

The billion dollar game : behind the scenes of the greatest day in American sport : Super Bowl Sunday, Allen St. John

Label
The billion dollar game : behind the scenes of the greatest day in American sport : Super Bowl Sunday
Title
The billion dollar game
Title remainder
behind the scenes of the greatest day in American sport : Super Bowl Sunday
Statement of responsibility
Allen St. John
Creator
Subject
Language
eng
Summary
More Americans watch the Super Bowl than vote in presidential elections. Cities compete for the lucrative rights to host a game, and ad agencies, merchandisers, security personnel, and celebrity party planners quarterback their own teams starting a year in advance. Super Bowl Sunday is a national holiday for sports fans, who purchase 1.5 million large-screen TVs in the week before the game, attend one of 7.5 million parties, and eat more food than on any day other than Thanksgiving. Here, sports journalist Allen St. John gets rare access to the people and corporations that mastermind this iconic event. He visits a broadcast booth, a Madison Avenue conference room where a massive advertising campaign is tested, and a stadium architect. Covering the political snafus, the organizational nightmares, and the hype machine, St. John weaves a fascinating portrait of the biggest cultural phenomenon in American sport.--From publisher description
Cataloging source
DLC
Dewey number
796.332/648
Index
no index present
LC call number
GV956.2.S8
LC item number
S7 2009
Literary form
non fiction
Label
The billion dollar game : behind the scenes of the greatest day in American sport : Super Bowl Sunday, Allen St. John
Instantiates
Publication
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
1147839
Dimensions
25 cm.
Edition
First edition
Extent
vi, 264 pages
Isbn
9780385523547
Lccn
2008044582
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) 1147839
  • (Sirsi) 1147839
  • (OCoLC)267045821
Label
The billion dollar game : behind the scenes of the greatest day in American sport : Super Bowl Sunday, Allen St. John
Publication
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
1147839
Dimensions
25 cm.
Edition
First edition
Extent
vi, 264 pages
Isbn
9780385523547
Lccn
2008044582
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) 1147839
  • (Sirsi) 1147839
  • (OCoLC)267045821

Library Locations

    • Pollard Memorial Library (Lowell)Borrow it
      401 Merrimack Street, Lowell, MA, 01852, US
      42.6460901 -71.3144378
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