Coverart for item
The Resource The king of Madison Avenue : David Ogilvy and the making of modern advertising, Kenneth Roman

The king of Madison Avenue : David Ogilvy and the making of modern advertising, Kenneth Roman

Label
The king of Madison Avenue : David Ogilvy and the making of modern advertising
Title
The king of Madison Avenue
Title remainder
David Ogilvy and the making of modern advertising
Statement of responsibility
Kenneth Roman
Title variation
David Ogilvy and the making of modern advertising
Creator
Subject
Genre
Language
eng
Summary
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals
Biography type
individual biography
Cataloging source
DLC
Dewey number
  • 659.092
  • B
Index
index present
LC call number
HF5810.O34
LC item number
A3 2009
Literary form
non fiction
Nature of contents
bibliography
Label
The king of Madison Avenue : David Ogilvy and the making of modern advertising, Kenneth Roman
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
1158272
Dimensions
24 cm.
Extent
xiv, 282, [8] pages
Isbn
9781403978950
Lccn
2008040118
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) 1158272
  • (Sirsi) 1158272
  • (OCoLC)256763859
Label
The king of Madison Avenue : David Ogilvy and the making of modern advertising, Kenneth Roman
Link
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
1158272
Dimensions
24 cm.
Extent
xiv, 282, [8] pages
Isbn
9781403978950
Lccn
2008040118
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) 1158272
  • (Sirsi) 1158272
  • (OCoLC)256763859

Library Locations

    • Pollard Memorial Library (Lowell)Borrow it
      401 Merrimack Street, Lowell, MA, 01852, US
      42.6460901 -71.3144378
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