Bibliograph

Break through the noise, the nine rules to capture global attention, Tim Staples and Josh Young

Type

Label

Break through the noise, the nine rules to capture global attention, Tim Staples and Josh Young

Language

eng

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Break through the noise

Oclc number

1074315367

Responsibility statement

Tim Staples and Josh Young

Sub title

the nine rules to capture global attention

Summary

"The internet is an extremely noisy place. Why does some content break through and reach millions of people--while so much else doesn't? The odds of landing your video on YouTube's front page are a staggering one in two million. But Tim Staples has beaten those odds thirty-five times and has built a thriving business in the process. As the CEO of Shareability, Staples launched a multimillion-dollar headphone brand by filming soccer star Cristiano Ronaldo in disguise--all while not spending a nickel on traditional advertising. Staples and his colleagues lifted a small pet food company from obscurity to an IPO on the power of two hit YouTube videos. Plus, they helped propel Cricket Wireless to the most shared brand of its kind, by using social media to make people smile. In [this book], Staples reveals his pioneering nine-step approach to winning global mention for your brand--without spending a fortune. Far from being just another empty promise on how to make your content go viral, this book offers a real roadmap to understanding how content spreads online. Through the powerful concept of 'shareability' you'll learn how to make the intricate algorithms of major social platforms work for you. Whether you're an executive, an entrepreneur, or an Instagram star in the making, this is the one book that will give you the secret sauce on how to break through the noise and to take your brand farther than you ever thought possible."--Dust jacket

Table Of Contents

Introduction: Nobody cares -- Rule 1: Be shareable -- Rule 2: Understand the science -- Rule 3: Focus on value -- Rule 4: Find your voice -- Rule 5: Crush the headline -- Rule 6: Ride the wave -- Rule 7: Flip the script -- Rule 8: Know your platforms -- Rule 9: Test before you invest -- Epilogue: Finding your way with the new rules

Classification