Bibliograph

Misbehaving, the making of behavioral economics, Richard H. Thaler

Type

Label

Misbehaving, the making of behavioral economics, Richard H. Thaler

Language

eng

Bibliography note

Includes bibliographical references (pages 373-391) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Misbehaving

Nature of contents

bibliography

Oclc number

891611164

Responsibility statement

Richard H. Thaler

Sub title

the making of behavioral economics

Summary

"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments"--Amazon.com

resource.variantTitle

Making of behavioral economics

Classification