Bibliograph

Haunted empire, Apple after Steve Jobs, Yukari Iwatani Kane

Type

Label

Haunted empire, Apple after Steve Jobs, Yukari Iwatani Kane

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

Haunted empire

Nature of contents

bibliography

Oclc number

871330711

Responsibility statement

Yukari Iwatani Kane

Sub title

Apple after Steve Jobs

Summary

"Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs's vision and keep the company moving forward. Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great" products" --, from publisher's web site

resource.variantTitle

Apple after Steve Jobs

Classification