Bibliograph

Blindsight, the (mostly) hidden ways marketing reshapes our brains, Matt A. Johnson, PhD, and Prince Ghuman

Type

Label

Blindsight, the (mostly) hidden ways marketing reshapes our brains, Matt A. Johnson, PhD, and Prince Ghuman

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Blindsight

Nature of contents

bibliography

Oclc number

1130322432

Responsibility statement

Matt A. Johnson, PhD, and Prince Ghuman

Sub title

the (mostly) hidden ways marketing reshapes our brains

Summary

"With eye-opening science and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman reveal what companies don't: how brands hack your psychology to drive your behavior. Their goal: to close the knowledge gap between consumer and brand, to let you consume on your own terms. Inside, discover: Why watch ads always show the time 10:10 How a simple equation (pleasure - pain = purchase) explains our buying behavior How the colors blue and orange influence our diet and exercise habits What Apple's iPhone marketing strategy has in common with dubstep Why subliminal marketing is not nearly as effective as midliminal marketing Blindsight exposes the ways brands architect our behavior as consumers, from which president we choose to how our wine tastes, by affecting our perceptions. It'll change the way you view not just branding, but yourself, too"--, Provided by publisher

resource.variantTitle

Mostly hidden ways marketing reshapes our brainsBlind sight

Classification