Incoming Resources
- Free marketing, 101 low and no-cost ways to grow your business, online & off, Jim Cockrum
- Frenemies, the epic disruption of the ad business (and everything else), Ken Auletta
- Guerrilla marketing, easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson
- Repositioning, marketing in an era of competition, change, and crisis, Jack Trout, with Steve Rivkin
- This is marketing, Seth Godin
- Absolute value, what really influences customers in the age of (nearly) perfect information, Itamar Simonson and Emanuel Rosen
- Branding the man, why men are the next frontier in fashion retail, by Bertrand Pellegrin
- In search of the obvious, the antidote for today's marketing mess, Jack Trout
- The next evolution of marketing, connect with your customers by marketing with meaning, Bob Gilbreath
- Mind your x's and y's, satisfying the 10 cravings of a new generation of consumers, Lisa Johnson ; with Cheri Hanson
- Why she buys, the new strategy for reaching the world's most powerful consumers, Bridget Brennan
- The anatomy of buzz, how to create word-of-mouth marketing, Emanuel Rosen
- Buzzmarketing, get people to talk about your stuff, Mark Hughes
- Who's raising the kids?, big tech, big business, and the lives of children, Susan Linn
- Baked-in, creating products and businesses that market themselves, Alex Bogusky & John Winsor
- How to Kill a Unicorn, How the World's Hottest Innovation Factory Builds Bold Ideas that Make it to Market, Mark Payne
- Mastering guerrilla marketing, 100 profit-producing insights you can take to the bank, Jay Conrad Levinson
- Life inc., how the world became a corporation, and how to take it back, Douglas Rushkoff
- C-scape, conquer the forces changing business today, Larry Kramer
- Social media is bullshit, B. J. Mendelson
- Free, the future of a radical price, Chris Anderson
- The everything business planning book, by Marlene Jensen
- Make or break, how manufacturers can leap from decline to revitalization, Kaj Grichnik, Conrad Winkler, with Jeffrey Rothfeder
- Free prize inside, the next big marketing idea, Seth Godin
- Guerilla publicity, hundreds of sure-fire tactics to get maximum sales for minimum dollars, by Jay Conrad Levinson, Rick Frishman, and Jill Lublin ; with Mark Steisel
- Yes!, 50 scientifically proven ways to be persuasive, Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini