Bibliograph

Innovation, the five disciplines for creating what customers want, Curtis R. Carlson and William W. Wilmot

Type

Label

Innovation, the five disciplines for creating what customers want, Curtis R. Carlson and William W. Wilmot

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

Innovation

Nature of contents

bibliography

Oclc number

63679985

Responsibility statement

Curtis R. Carlson and William W. Wilmot

Sub title

the five disciplines for creating what customers want

Table Of Contents

Why listen to us? -- How Frank hit a home run: what innovation is and is not -- Innovate or die: the exponential economy -- Discipline 1: work on important needs, not what is just interesting -- The RFID tag: make a difference by working on important customer and market needs -- Avoiding the $10 billion black hole: why creating customer value is your only job -- Discipline 2: value creation -- How Liz got her big job: it's as simple as NABC -- The day the BBC walked in: how you can use "watering holes" for tracking ideas from concept to execution -- The origins of Linux and the law of exponential interconnection -- How we reinvented tv: the elevator pitch for HDTV -- From the ski slope to the firehouse: developing your innovation plan -- Discipline 3: innovation champions -- The Mayor of Kellyville: how champions make innovation happen -- Discipline 4: innovation teams -- Douglas Engelbart and the birth of the personal computer: the genius of teams -- How we won an Emmy: forming the innovation team -- Jim torpedoes a splendid idea: overcoming blockages to innovation -- Saving Larry's life: innovating to meet higher needs -- Discipline 5: organizational alignment -- Even if your boss is clueless: all innovation is local -- Total value management: continuous innovation in your enterprise -- Innovation: the foundation of national competitiveness -- Appendix: value factor analysis

Classification