The king of Madison Avenue, David Ogilvy and the making of modern advertising, Kenneth Roman
Type
Label
The king of Madison Avenue, David Ogilvy and the making of modern advertising, Kenneth Roman
Language
eng
Bibliography note
Includes bibliographical references and index
resource.biographical
individual biography
Index
index present
Literary Form
non fiction
Main title
The king of Madison Avenue
Nature of contents
bibliography
Oclc number
256763859
Responsibility statement
Kenneth Roman
Sub title
David Ogilvy and the making of modern advertising
Summary
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals
resource.variantTitle
David Ogilvy and the making of modern advertising
Classification
Creator
Subject
Content
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