Revolution in a bottle, how TerraCycle is redefining green business, Tom Szaky
Type
Label
Revolution in a bottle, how TerraCycle is redefining green business, Tom Szaky
Language
eng
Index
no index present
Literary Form
non fiction
Main title
Revolution in a bottle
Oclc number
276138230
Responsibility statement
Tom Szaky
Sub title
how TerraCycle is redefining green business
Table Of Contents
Up to my neck -- Praise to Marley, let the enlightenment begin -- Hard times -- The carrot and the stick -- The big-box approach -- And then it clicked -- The Wal-Mart order -- Suedbyscotts.com -- Why can't everything be made from waste? -- Branded waste and the launch of sponsored waste -- Sponsored waste takes off -- Upcycled marketing -- How to launch an eco-friendly product every week -- Eco-capitalist art and society -- The art of public relations -- How to launch an eco-friendly product every week -- Conclusion: Eliminating the idea of waste
Classification
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Incoming Resources
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