Bibliograph

Branding the man, why men are the next frontier in fashion retail, by Bertrand Pellegrin

Type

Label

Branding the man, why men are the next frontier in fashion retail, by Bertrand Pellegrin

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Branding the man

Nature of contents

bibliography

Oclc number

316029016

Responsibility statement

by Bertrand Pellegrin

Sub title

why men are the next frontier in fashion retail

Table Of Contents

Who's the man? -- What's the store? -- Value : understanding the tangible and intangible meanings -- Where the boys are -- Where men are king -- Creating the branded men's environment -- Making their mark : who leads? who follows? -- Getting the goods : why stores still confuse men -- The power of retail design -- Using technology to enhance the retail experience -- Setting the stage : bringing the store alive -- The store as town square : a toolbox for creating a customer community -- Customer service : a store's recipe for success -- The ten commandments of a great men's store

Classification